17.2.16

PURE LONDON // MARBLE ARC SS16



I've always been fascinated by the behind-the-scenes process that drive small businesses forward; the things that most of us, as consumers, don't see or even think about. The fashion industry is one of the most fast-paced and ever-changing industries out there, and its relentless nature means a tough grind for anyone involved in this world, particularly small companies. Six months ahead of every new season (in fashion terms, Spring/Summer & Autumn/Winter), the Marble Arc buying team travels to London and other major cities, to attend trade shows and buy all of the new pieces that we then see in store several months down the line. It's an arduous, exciting and very necessary process, so when I was given the opportunity to go along and help out, I jumped at the chance.

Yesterday's particular affair was Pure London; a three day event based at Olympia, and with an overwhelming number of traders (over 700, in fact) manning hundreds of stalls, it really was a feast for the eyes. We spent several hours talking to various suppliers, browsing the stalls, scanning new collections, and discovering upcoming labels. After selecting some gorgeous Spring and Summer pieces from popular brands (and local favourites) such as Glamorous, Lace & Beads amongst many others, some of the buying for next season was done! 

As a fashion styling graduate, I absolutely loved the process - while I really enjoy putting my own outfits together, which is essentially the premise of my blog, it was so much fun picking out gorgeous and on-trend pieces, while always keeping Marble Arc's market and clientèle in mind, and also thinking about how they could be teamed together to create stylish outfits, suitable for all tastes and body types. After just a brief insight into this buying process, I definitely have a new-found appreciation for the relentless work that goes on behind the scenes, in order for businesses like Marble Arc to continue making strides and catering to their clients' needs. 




 




















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